I created The Strategic Message Planner (SMP) for Suds & Eco to gather essential market research, customer feedback, and competitor analysis. This document provided valuable insights into how Suds & Eco was perceived by consumers, identified gaps in their current brand image, and highlighted opportunities for improvement in their market position.
Using the SMP research, I outlined the key marketing strategies, focusing on improving Suds & Eco's messaging, aligning with consumer values, and differentiating from competitors. This helped lay the groundwork for the brand’s upcoming campaign and refined its market approach.
