The persona was created to better understand Suds & Eco's target audience, particularly consumers who value sustainability and demand high-performance products. The goal was to identify the balance between eco-conscious behaviors and the need for effective, quality personal care items, allowing the brand to meet these dual needs.
The persona analyzes demographics, behaviors, and preferences to highlight key motivations and pain points. This provides insights into how Suds & Eco can craft targeted messaging, product offerings, and marketing strategies that resonate with this audience's values and expectations.
