I enhanced Sapphire Risk Advisory Group's website's SEO through strategic updates to key elements like H1 and H2 tags, focus keywords, and internal and external links. Using Google Analytics, I monitored performance metrics, refining content for better brand visibility. I leveraged tools like Yoast SEO to optimize key phrases, significantly increasing site traffic and engagement.
Additionally, I crafted a targeted HubSpot email campaign to drive engagement with the updated retail webpage, managing client data within the CRM to maximize campaign impact. These initiatives collectively boosted SEO and strengthened user engagement across digital channels.
Gained 29 new leads of people who opened the email multiple times.
I made the content easily readable and easy to understand as an average client who has limited cannabis industry knowledge.
I improved the meta description, integrated keywords in H1 and H2 headers, and added internal and external links.
By combining an SEO update with a targeted email campaign, I drove traffic and engagement to the updated retail security webpage, achieving 58 views, 52 new users, and boosting its search rank from #70 to #9.
